Career in MBA Marketing – Market Trend, Growth, Jobs, Salary, Top B-Schools
MBA in Marketing is a mainstream post-graduation course and the duration of the course is 2 years. The course is divided into 4 semesters or 6 trimesters depending upon the college. Candidates need to clear entrance exams such as CAT, XAT, MAT, CMAT, SNAP to get admitted for MBA in Marketing.
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MBA in Marketing: Overview
Marketing is one of the most popular options after finance, strategic planning, and general management among the various MBA specializations. There are some top MBA marketing colleges in Bangalore that offers MBA in marketing degree programs with highest salary placements. According to the 2021 Corporate Recruiters Survey report of GMAC, 9 out of 10 corporate recruiters expect the demand for b-schools graduates to increase in the next five years. Recruiters expect the demand in 2021 to increase by a higher proportion (37%) compared to last year (30%).
A report by ManpowerGroup Employment Outlook shows that hiring in India is at its strongest level in eight years, improving by 5% compared with the previous quarter and by 43% compared with this time last year.
Marketing Sector: Growth and Trends
An MBA in Marketing covers several skills when it comes to marketing in a particular company. Today a new branch of marketing called Digital Marketing has become a trend amongst new-age students and organizations that use the world of social media for brand promotions. Recognizing it as the key for the in-demand profession, brands are now focusing on this new trend of digital marketing, the skills for which are now in high demand, widening its scope further in the market.
Following is the data received from the reports published by some of the top agencies to narrate the trends and growth in MBA in Marketing.
- As per the Net Employment Outlook, India has registered a V-shaped recovery due to increase in consumer spending, opening up the educational sectors and the government’s sustained effort to accelerate vaccination coverage thereby.
- According to this news published in Economic times, not only regular recruiters are hiring MBA in Marketing students in large numbers, but there has been a significant surge in the hiring by the first-time recruiters such as – Deloitte, Amazon, , Bain and Co, McKinsey & Co, Cognizant, Accenture, Boston Consulting Group, PwC, and ITC were among prominent recruiters.
- The highest salary packages for MBA in Marketing professionals also increased. The best offer at MDI Gurgaon this time was roughly Rs 80 lakh, up nearly 82 percent from last year’s Rs 44 lakh. It increased by almost 28% to Rs 61.5 lakh (international) at IIM Kozhikode, up from Rs 48 lakh previous year.
- According to the latest EPFO data of the Economy survey 2021-2022 report tabled in January, 2022 says that – there has been significant acceleration in the formalization of the job market driven by new formal jobs and formalization of the existing jobs. This report also says that – there were 13.95 lakh net additions to the EPF subscribers during the last year 2021.
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MBA in Marketing: Career Growth
As discussed, candidates of MBA in Marketing have career opportunities such as Marketing Manager, Brand Manager, Asset Management, Corporate Sales, Market Research Analyst, Sales Manager, Product Manager, and Head of Digital Marketing among others. MBA in marketing postgraduates also find jobs in the public sector such as opportunities in PSUs (Public Sector Undertakings).
Apart from this, the main employment sectors for MBA in Marketing are E-Commerce, Retail, FMCG, Advertising and Market Research as also other sectors like Foreign Banks, etc. Higher pay scales and multiple career options are some of the many advantages of career, especially in digital marketing. The promotion of brands through the platform of digital media is now the fastest mode of marketing targeting a vast audience. Students looking for better career growth, then they should join MBA marketing colleges in Bangalore as Bangalore is one of the most prominent destinations for pursuing MBA in Marketing
There are certain benefits of MBA in Marketing:
- Developing strategies and acquiring the necessary skills to achieve organizational goals.
- There are vast sub-areas under Marketing where candidates can develop their career specialties.
- Opportunities for Skill Development
- Good salary package
- Better learning opportunities
MBA in Marketing: Syllabus
The core streams of MBA in Marketing are Finance/Accounts/Economics/Statistics, Human Resource/Organizational Behavior, Business Communications, Marketing, Operations. The elective subjects are International Marketing, Market Research, Product and Brand Management, Retail Management, Internet Marketing, Service Marketing, etc.
Candidates can avail of a world of innovation, leadership skills, and product knowledge which is developed through an MBA program that helps qualify graduates for management and executive positions.
MBA in Marketing: Jobs
As discussed, candidates have a host of job opportunities such as Marketing Manager, Business Development Manager, Area Sales Manager, Business Development Executives, Brand Manager, Market Research Analyst, Media Planner.
As a Marketing Manager, candidates are responsible for developing, implementing and executing marketing strategies for companies and organizations. As a Business Development Manager, they are responsible for various sales leads, pitches, etc.
As Area Sales Manager, they are responsible for proper sales in an area and see that all the targets are met. Brand Managers enhance a company’s brand value and ensure the product /services etc.
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MBA in Marketing: Salary
The different sectors offers different salaries for candidates. The average salary for Marketing and Sales graduate ranges between Rs. 3 lakhs and Rs. 20.5 lakhs
Salary of MBA Marketing Professional
As per Economy Survey 2021-2022, the Indian economy has grwon at 9.2% in this fiscal. This data shows there will be an increase in jobs in the Indian market as well. MBA in marketing professionals will be hiring more in this year and in the next 5 years. So, there is a great growth in salary for Master of Business Administration (Marketing) professionals.
The highest paying marketing jobs are:
- Brand Manager: Avg salary Rs. 6-8 LPA, Rs. 10-12 LPA with experience
- Sales Manager: Avg salary Rs. 5-7 LPA, Rs. 8-10 LPA with experience
- Market Research Analyst: Avg salary Rs. 6-8 LPA, Rs. 15-20 LPA with experience
- Digital Marketing: Avg salary Rs. 5-7 LPA, Rs. 12-14 LPA with experience
- Business Development Manager: Avg salary Rs. 6-8 LPA, Rs. 10-12 LPA with experience
MBA in Marketing: Top Recruiters
The top recruiters of MBA in Marketing are Amazon, Deloitte, Tata Consultancy Services, Cognizant Technology Solutions Corp, Accenture, IBM, etc. Apart from this, Vodafone and Future Group offer satisfying packages for students who are doing MBA in Marketing.
Top Companies Hiring MBA Marketing Professionals
One of the top B Schools in the country, SP Jain Institute of Management and Research saw participation from many top organizations for various roles such as Sales & Marketing, Operations & Supply Chain. About 19 percent of the candidates were placed in leading FMCGs like Hindustan Unilever, Procter & Gamble, General Mills, L’Oréal, Asian Paints, Castrol, Colgate Palmolive, Johnson & Johnson, Pidilite, Marico and Mondelēz. The sector hired freshers as well as those with up to three years of work experience. The mean salary was in the range of Rs. 22 lakhs per annum.
Another top B School, IIM, Bangalore boasts of 17% placements in the Sales and Marketing Sector for the year 2018-20 with major companies such as Amazon, Accenture Strategy, Bain and Company, Microsoft, Citibank, Deloitte, etc. as the major participants among others. The mean salary was in the range of Rs. 25 lakhs per annum.
Top MBA Marketing Colleges in India
MBA in marketing is the most sought after MBA specialization after Finance. There is a list of best MBA Marketing colleges in India with low fee and high rate of placement records.
Here is the list of best performing MBA Colleges for marketing in India as per NIRF Ranking 2021
As per the NIRF Management Rankings 2021, below is the list of top 10 MBA marketing colleges in India. Take a look!
| Top MBA Colleges in India offering MBA Marketing |
|---|
| Indian Institute of Management Bangalore |
| T. A. Pai Management Institute Manipal |
| Alliance University |
| Christ University, Bangalore |
| Indian Institute of Management Kozhikode |
| Indian Institute of Technology Delhi |
| Xavier Labour Relations Institute (XLRI) |
| National Institute of Industrial Engineering, Mumbai |
| Xavier Institute of Management & Entrepreneurship [XIME] |
| Institute of Management Technology, Ghaziabad |
Top MBA Marketing colleges in Bangalore
Here is a list of top/best MBA Colleges in Bangalore with addresses, contact, course details, and fees structure. The comprehensive list consists of top mba bbm colleges offering BBA, MBA and PGD courses in management, Bangalore.
List of Top Colleges in Bangalore offering MBA in Marketing
- IIM Bangalore: Indian Institute of Management
- Central Government Autonomous Institute
- TAPMI Manipal: T A Pai Management Institute
- SIBM Bangalore: Symbiosis Institute of Business Management
- Symbiosis International University (SIU) Pune MBA college
- Amrita School of Business, Bengaluru
- Amrita Vishwa Vidyapeetham University, Bengaluru
- XIME Bangalore: Xavier Institute of Management and Entrepreneurship
- Christ University Bengaluru: Institute of Management
- Christ University Bangalore MBA college
- Alliance School of Business – Alliance University
- Alliance University Bangalore MBA college
- JAGSOM Bangalore: Jagdish Sheth School of Management Bangalore
MBA in Marketing: FAQs
Below is the list of important frequently asked questions (FAQs) related to MBA in Marketing, MBA marketing colleges in India, MBA marketing colleges in Bangalore, and their fees, ranking, course content, placements etc.
Is Bangalore Good for MBA?
Yes, there are top MBA marketing colleges in Bangalore with the highest placement records. See the list above on the page.
Which MBA has the highest salary?
MBA in Marketing is the most sought MBa specialization after MBA in Finance.
Which is the best entrance exam for MBA in Bangalore?
MBA colleges in Bangalore accept almost all management entrance exams like CAT, XAT, MAT, ATMA, PGCET, PESSAT etc.
Which field is easy in MBA?
MBA in Marketing is considered as the easiest MBA specialization. It has the highest career growth after Finance as per the survey reports given by most reputed agencies.
What is the starting salary of MBA marketing in India?
The Average salary of an MBA in Marketing is approximately INR 7,82,000 in India.
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